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Ford unveils new-generation Edge as a global crossover vehicle

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Ford unveils new-generation Edge as a global crossover vehicle


Reuters / Bernie Woodall


Ford Edge G2 Forum - Motor Co on Tuesday unveiled the 2015 Edge, which it hopes will strengthen sales in the fast-growing near-luxury crossover vehicle markets in China, Europe and the Americas.


The redesigned Edge will be Ford's first global crossover vehicle. It has been sold in North America since late 2006, in Brazil since 2008 and in China since 2011. The new Edge will begin sales in North America early next year and in Europe by the end of 2015.


Ford is pitching the Edge as a near-luxury vehicle that can compete outside North America with premium German brands. Jim Farley, head of Ford's global sales and marketing, said that in Europe the Edge will be aimed at market-leading crossovers from Volkswagen AG's Audi, BMW and Daimler AG's Mercedes-Benz brands.



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